As part of the effort to support World Hearing Day, the Ida Institute has designed the campaign, “The Things You Never Get Around to Doing.” Things such as replacing a missing button on a coat or fixing a broken step in the staircase are easy to put off until later, but it gives you a sense of satisfaction once you have done something about them. These different scenarios are tied together with the concept of hearing – quality of life is improved if you take action on your hearing loss. So why keep putting it off? By raising awareness of how common hearing loss is and how simple the first steps of making an appointment with a hearing care professional and getting a hearing screening can be, Ida hopes to bridge the gap between awareness and action. Mouse over the video for a share button in the top right corner.