To celebrate World Hearing Day, Ida launched a campaign designed to raise awareness of hearing loss and encourage people to take action on their hearing loss. The campaign invites people to test their hearing in just two minutes – or to invite someone they know to take the test.
About World Hearing Day
With an estimated 360 million people living with disabling hearing loss, and an average of seven years before someone takes action on their hearing loss, hearing care is a public health issue that deserves priority status.
Each year, the WHO celebrates World Hearing Day to raise awareness about hearing loss and prevention. This includes organizing activities and materials around a particular theme, and sharing these materials to help boost hearing loss in the public consciousness.