Coffee To Go: Did You Know?

Partner with coffee shops to place messages about hearing loss and treatment options on cups and sleeves.

Idea at a glance

Partner with local coffee shops to place helpful, witty messages about hearing health and hearing loss on disposable cups and sleeves.

The messages should be playful and eye catching, such as cartoon-style images that portray common fears and stigmas associated with hearing loss. Other messages could be more prevention oriented, presenting hearing health information, like "Surprising Facts about Hearing Loss."

The coffee cups and sleeves could contain a QR code and a link to your clinic's website. A special landing page on your clinic's website could inform people how they can find additional resources and take action on their hearing.

Make sure the cups and sleeves are recyclable!


Organizations around the world have used this method to great effect. One community action partnership in Pennsylvania, USA, used coffee cup sleeves to raise awareness of domestic violence.

Similarly, anti-sexual violence organization RAINN shared information for the National Sexual Assault Hotline and a quote from a survivor on coffee cups sold on university campuses.

Cereal boxes are another good example of a familiar, everyday product that informs people about fun, useful facts and spreads the word about different causes. The back of children's cereal boxes, for instance, often contain fun games that promote healthy eating habits and lifestyle choices. 

Potential impact

Messages on coffee cups and sleeves are a fun and effective way to spread information about hearing loss.

People often drink a cup of coffee with colleagues and friends. The fun, witty messages could help spark conversations about hearing loss throughout the day. 

If one partnered with a large, national coffee chain, the messages could help spark thousands of conversations about hearing loss.