Establish routine hearing tests by associating them with checking your eyes and teeth.
This idea links a simple message to the iconic Three Wise Monkeys symbol to raise awareness of the need for regular hearing health checks: "Since others can tell that I'm not hearing well, it's just being wise to check your hearing like eyes."
The clever rhyme is reinforced by a hearing-friendly interpretation of the three wise monkeys (hear no evil, see no evil, speak no evil) that helps people to add routine hearing checks to the already recognized routine of getting one's eyes and teeth checked on a regular basis.
The rhyme and visual reminder suit a variety of mediums, including print and broadcast advertisements, websites, billboards, bus posters, and cinema trailers.
The simple message and mascot could be showcased at major national and international events as oversized balloons or at major health conferences and health legislator/regulatory meetings.
Billboard campaigns, public transportation posters, washable street graffiti and gobos (optical light projections in the sky) all provide avenues to bring the rhyme, the Wise Monkeys symbol, and the importance of regular hearing checks into the popular vernacular.