About the Ideas
In 2012, the Ida Institute and the Demant Foundation launched a global, online competition to identify ideas to raise awareness for hearing loss and inspire people to take action on their hearing.
The competition harnessed the creativity of the global public and identified over 400 ideas that could put hearing loss on the public agenda and encourage people to take action on their hearing.
An expert panel of judges, made up of thought leaders from the fields of hearing care, marketing, and communication met in January 2013 to choose the three most innovative ideas in the competition.
The three winning ideas of the competition were announced and celebrated at the American Academy of Audiologists Conference in Anaheim, California, in April 2013.
Ideas Worth Hearing
The competition may have ended, but we want to keep the collaborative process going!
If you have gone ahead and implemented one of the ideas on the website, we want to hear your story. Your story can help inspire others to take action and make a difference. If you have completed one of the ideas, please contact us.