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experience isn’t how websites or apps or stores look and feel; experience is how customers react and feel when pursuing a purpose important to them. If the company has done a good job of understanding a customer purpose and is making it easy for them to achieve it, customers will experience something like excitement, anticipation, joy, confidence, peace of

good fitting and successful outcome than technology. Every person with hearing loss is different and we are committed to helping hearing care professionals do the best possible job for their clients and their families, their employees, and their businesses. The integration of the Ida Institute will strengthen this focus and enable us to support clinics

must help them live thriving lives.” Gallup goes on to report that employees who believe their employer cares about their overall well-being are 69% less likely to actively job search, 3x more likely to be engaged at work, and 5x more likely to advocate for their company as a place to work and to strongly agree they trust the leadership of their or

This team comes to work every day to help each other learn, grow, and excel. If your clinic was an animal, what would it be and why? No question, we’re a dog. We’re good at our job, we love our people, we make everyone happy, and we don’t get tired of chasing that dream. Join Inspired by Ida If you wish to follow Beck Hearing’s example and implement a

to embrace technology and make it our friend. It’s not the technology per se that interests us; it’s how it can help us become more humane. “As academic educators, it’s our job to prepare the future generation for what they’re going to face in their daily professional lives. We can’t just apply the same methods and rationale with students today because

who wears hearing aids, I can say I see them as a tool. I believe that just using hearing aids is like vacuuming a house without using additional attachments. Yes, it does the job. But it could be better. I used to think that using a remote mic in background noise benefitted me significantly because my hearing loss is profound. However, I was inspired

clients trust each other and work together in an active, equal partnership where decisions are taken jointly, outcomes for clients improve and clinicians experience greater job satisfaction. But building this partnership is not always easy. With this in mind, the Ida Institute has created a free, interactive, animated resource – Partnering for Great

Using this process, Xiaofeng implemented PCC in two hearing aid centers and saw substantial improvements, including an increase in word-of-mouth referrals and greatly enhanced job satisfaction among the staff. Specific measurements revealed that: • The success rate for hearing aid fitting increased by about 30% • The bilateral fitting rate reached 100%

moment. By providing high quality, person-centered care to our patients, we can serve them and their families without fear that hearing healthcare will become obsolete. Our job is to ensure that our students are educated and trained with a PCC focus – so they are prepared for whatever the future brings,” concludes McCarthy. In the coming issues of our

communication challenges. And those skills include the ability to choose the right audiologist. Over the years, almost every audiologist I have met has been passionate about their job, even those who joke they got into the field because it was the shortest sign-up line for graduate school. But not every audiologist is the right one for me. I need a professional