Ida Website Wins Web Award

By Sharmi Albrechtsen

The Ida Institute is pleased to announce that its website, www.idainstitute.com, has earned a Standard of Excellence award in the 2009 WebAward competition sponsored by the Web Marketing Association.

Judged on seven different criteria, including design, innovation, content, technology, interactivity, copywriting and ease of use, the annual WebAward competition recognizes outstanding corporate and nonprofit websites that are judged against Internet standard and peer sites within their industry.

Our website, as you may know, is a unique multi-media web site that includes an extensive extranet featuring forums and networking platforms for its members. The site allows for downloads of video lectures, interviews, articles, presentations, educational tools and articles.

The site was launched in October 2008 and today has had nearly 10,000 visitors world-wide. The site supports the work of the Ida Institute, a nonprofit organization funded by the Oticon Foundation that focuses on the human dynamics of hearing loss.

Its main audience are hearing care professionals around the globe who work through a process of professional collaboration finding new angles of inquiry on hearing loss and its impact.

‘We are extremely pleased with the results from Webaward, the feedback on our website has been excellent thus far and we have several new and exciting features for our members that will be launched next year,’ said Lise Lotte Bundesen, Director, Ida institute.

Established in 1997, the Web Marketing Association has set a high standard for Internet marketing and corporate web development on the World Wide Web. The Boston-based organization is staffed by volunteers and is made up of Internet marketing, advertising, PR and design professionals from across the nation. Judges for its 2009 WebAward competition included members of the media, advertising executives, site designers, content providers and webmasters.