Teeth checked, eyes checked, but what about your hearing? It has been nearly two years since the Three Monkeys were chosen as the winner of our Ideas Worth Hearing competition as a way to remind people to get their hearing checked as regularly as they visit the dentist and optometrist. We’re very excited to see the idea is still going strong, having been adapted for this year’s International Ear Care Day.
The European Hearing Instrument Manufacturers Association, in cooperation with the European Hearing Aid Professionals and the European Federation of the Hard of Hearing, updated the Three Monkeys poster for IECD to feature a woman covering her eyes, mouth and ears. The original Ideas Worth Hearing poster is itself inspired by the Japanese symbol of the Three Wise Monkeys, who see no evil, speak no evil, and hear no evil. The updated posters were distributed across Europe and in 12 different languages for the annual event on 3 March.
The Three Monkeys poster originally came out of our Ida Ideas Worth Hearing competition in 2013. The concept was submitted by Curtis Alcock as a way to raise awareness of the importance of regular hearing tests. Curtis is himself a hearing aid dispenser and the owner of Broom, Reid, and Harris in Devon, UK.
If you had one of the posters hanging in your clinic, we’d love to see it. Please share photos with us on Twitter and Facebook, or put links to the photos in the comments below.