Ida Institute Launches World Hearing Day Campaign

By Jeanette Blom

Every year on March 3, the World Health Organization (WHO) celebrates World Hearing Day – an awareness raising initiative designed to draw attention to hearing loss and the importance of prevention, screening and rehabilitation.

As part of the effort to support World Hearing Day, the Ida Institute has designed the campaign, “The Things You Never Get Around to Doing.”

In the Ida campaign, three brief animated videos show examples from normal, everyday things that people avoid replacing or repairing, even though they are relatively simple tasks. Things such as replacing a missing button on a coat or fixing a broken step in the staircase are easy to put off until later, but it gives you a sense of satisfaction once you have done something about them. These different scenarios are tied together with the concept of hearing – quality of life is improved if you take action on your hearing loss. So why keep putting it off?

To help people with hearing loss take that first step, the videos end with a call to action linking the viewer to an online hearing test developed by Prof. De Wet Swanepoel from Pretoria University in collaboration with hearScreen, a South Africa-based company that designs mobile-based hearing test solutions.

“Hearing loss is a normal part of life, and we wanted to illustrate it by comparing it to other normal things in life,” says Ida Institute Managing Director Lise Lotte Bundesen. “Many people don’t take action on their hearing loss - either because they don’t want to acknowledge that they have a problem, because of fear of the unknown or simply because they don’t know what steps to take. With this campaign, we want to demystify hearing loss and encourage people with hearing loss to explore their options and seek help.”

Visit our campaign page here.

Help share the message on March 3rd and stay tuned for more information about the campaign: